How to use this guide
All of The Seam’s brand elements and features are proprietary. If you opt to use any logos, designs, trademarks and/or other brand elements, you acknowledge your acceptance of the terms in the brand guidelines.
For more information, please contact:
Director of Marketing and Public Relations
The Seam logo is the primary means of identifying the organization, and should never be manipulated or recreated. This is essential to maintain a consistent presentation of the brand identity.
Horizontal Logo Minimum Size:
95 pixels wide 1.3 inches wide
The Seam Anniversary logo should be used during the year of 2020.
Horizontal Anniversary Logo Minimum Size:
127 pixels wide 1.7 inches wide
Logomark Minimum Size:
16 pixels wide 0.3 Inches wide
The Seam logo should always be surrounded by a minimum area of space. The horizontal anniversary logo should maintain a clearspace margin equal to the width divided by eight. The horizontal logo should maintain a clearspace margin equal to the width divided by six. The logomark should maintain a clearspace equal to the width divided by three.
The Seam corporate color palette consists of two colors and one gradient. This include four primary colors and four secondary colors.
Color references are provided for the Pantone color system, in CMYK for four color printing, in RGB for use on screen, and hexidecimal values for use online.
Consistent use of color will help build strong brand recognition.
Primary Typeface: Headlines
Proxima Nova is the typeface used for headlines. After this, use platform specific fonts where needed.
Primary Typeface: Body Copy
Proxima Nova is the typeface used for body copy. After this, use platform specific fonts where needed.
Baskerville is the typeface used for by-lines, pull quotes, captions, and subheads. After this, use platform specific fonts where needed.