One of the primary goals for any growing business is to gain the trust of customers, investors and industry partners. Once trust is built, credibility can begin to grow. Building trust begins with establishing goals that will serve the company’s demographic, and trust is maintained by accomplishing those goals. The entire process is dynamic and fluid. The nature of this work requires constant change, constant re-evaluation, and the ability to adapt to meet growing needs. This is why innovation is so important when building a business.