As consumers want to know more about the origin of products, a Memphis organization is using cutting-edge technology to uncover details about one of the Mid-South’s foundational crops: cotton.
In June of this year, The Seam, a provider of trading and technology services to agribusinesses, teamed up with the National Cotton Council — also Memphis based — to roll out a blockchain-based technology that will allow cotton to be traced back to the land where it was grown.
And, the technology can even give details on how the crop was produced.
“There’s an increased need for traceability and transparency in the supply chain,” said Mark Pryor, The Seam’s chairman and CEO. “And in cotton, the brands and the retailers — the Levis and the Brooks Brothers of the world — are demanding more traceable, transparent information throughout the supply chain.”
Read more via the Memphis Business Journal.