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AgTech Company News

Local ag tech firm launches digital platform to transform U.S. cotton industry

At first glance, the goal of the U.S. Cotton Trust Protocol seems daunting — to reduce the environmental footprint of the industry and make cotton farming more sustainable across the nation.

But, the digital platform usage is surprisingly simple. And it’s laid out, in a way, like TurboTax.

“It’s self-guided, and guides you through, step by step, with progression,” said Mark Pryor, CEO of The Seam. “When you’re keying in your information to do your taxes … they [TurboTax] make it simple. We’re doing that for farmers.”

Categories
AgTech Company News

The Seam delivers U.S. Cotton Trust Protocol to digitize sustainability story for cotton farmers

MEMPHIS, Tenn., March 10, 2020 – The Seam, a leading provider of commodities trading and agriculture software solutions, today announced the general release of the U.S. Cotton Trust Protocol, an integrated technology platform that allows U.S. cotton farmers to assess and verify production practices, environmental footprint and measurement of progress toward long-term sustainability goals.

The Trust Protocol was initiated by the National Cotton Council, which represents all U.S. cotton industry segments, including producers, ginners, warehousing, merchants, cooperatives, manufacturers and cottonseed. The Seam was named technology partner of the initiative in November 2018 by the National Cotton Council and the COTTON USA Sustainability Task Force. Mark Pryor, Chief Executive Officer at The Seam, was also named to the inaugural Board of Directors of the Trust Protocol in December 2019 as an advisor.

“We are honored to play a role in the development of technology that fuels the overall mission and message of U.S. agriculture sustainability,” said Pryor. “Working with the National Cotton Council, our goal was to provide a farmer-friendly platform for the cotton industry that promotes economic and environmental stewardship through quantifiable metrics and insights. We look forward to expanding our platform to other agricultural crops, including peanuts and soybeans, in the near future.”

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AgTech Sustainability

From ‘dirt to shirt’ — local tech tracks cotton’s origins to where it ends up

As consumers want to know more about the origin of products, a Memphis organization is using cutting-edge technology to uncover details about one of the Mid-South’s foundational crops: cotton.

In June of this year, The Seam, a provider of trading and technology services to agribusinesses, teamed up with the National Cotton Council — also Memphis based — to roll out a blockchain-based technology that will allow cotton to be traced back to the land where it was grown.

And, the technology can even give details on how the crop was produced.

“There’s an increased need for traceability and transparency in the supply chain,” said Mark Pryor, The Seam’s chairman and CEO. “And in cotton, the brands and the retailers — the Levis and the Brooks Brothers of the world — are demanding more traceable, transparent information throughout the supply chain.”

Read more via the Memphis Business Journal