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AgTech Company News

Local ag tech firm launches digital platform to transform U.S. cotton industry

At first glance, the goal of the U.S. Cotton Trust Protocol seems daunting — to reduce the environmental footprint of the industry and make cotton farming more sustainable across the nation.

But, the digital platform usage is surprisingly simple. And it’s laid out, in a way, like TurboTax.

“It’s self-guided, and guides you through, step by step, with progression,” said Mark Pryor, CEO of The Seam. “When you’re keying in your information to do your taxes … they [TurboTax] make it simple. We’re doing that for farmers.”

Categories
AgTech Company News

The Seam delivers U.S. Cotton Trust Protocol to digitize sustainability story for cotton farmers

MEMPHIS, Tenn., March 10, 2020 – The Seam, a leading provider of commodities trading and agriculture software solutions, today announced the general release of the U.S. Cotton Trust Protocol, an integrated technology platform that allows U.S. cotton farmers to assess and verify production practices, environmental footprint and measurement of progress toward long-term sustainability goals.

The Trust Protocol was initiated by the National Cotton Council, which represents all U.S. cotton industry segments, including producers, ginners, warehousing, merchants, cooperatives, manufacturers and cottonseed. The Seam was named technology partner of the initiative in November 2018 by the National Cotton Council and the COTTON USA Sustainability Task Force. Mark Pryor, Chief Executive Officer at The Seam, was also named to the inaugural Board of Directors of the Trust Protocol in December 2019 as an advisor.

“We are honored to play a role in the development of technology that fuels the overall mission and message of U.S. agriculture sustainability,” said Pryor. “Working with the National Cotton Council, our goal was to provide a farmer-friendly platform for the cotton industry that promotes economic and environmental stewardship through quantifiable metrics and insights. We look forward to expanding our platform to other agricultural crops, including peanuts and soybeans, in the near future.”