At first glance, the goal of the U.S. Cotton Trust Protocol seems daunting — to reduce the environmental footprint of the industry and make cotton farming more sustainable across the nation.
But, the digital platform usage is surprisingly simple. And it’s laid out, in a way, like TurboTax.
“It’s self-guided, and guides you through, step by step, with progression,” said Mark Pryor, CEO of The Seam. “When you’re keying in your information to do your taxes … they [TurboTax] make it simple. We’re doing that for farmers.”
The Seam — a Memphis-based software company that works with agribusinesses — announced the general release of the U.S. Cotton Trust Protocol on March 10. A digital platform, it provides farmers with a way to measure, improve, and showcase their environmental footprint, free of charge.
“We’re telling the story of sustainability, on behalf of a farmer,” Pryor said. “We’re providing the platform to capture the practices the farmer uses for his production of cotton, and his journey toward continuous improvement in that sustainability mission.”
Read more, via Memphis Business Journal.